Failing to Plan is Planning to Fail

If you were to ask me the #1 reason why successful businesses have a hard time with cold email I’d quickly answer:

“Unrealistic Volume Expectations.”

Quite often I meet with people who think one of two things:

1. “I need to get a client so I’ll try this cold email thing send 1,000 - 5,000 emails”.

2. “I want to send 1,000,000 cold emails and sign 100 new customers”

I realize these are polar opposites.

But this pretty well summarizes my daily conversations.

Here’s the challenge:

Most people have never done the actual cold email math.

It’s fun to dream overzealously, or to give little thought into what it actually takes to achieve your desired outcome with cold email.

But that will only lead to failure in 99% of the cases.

And there’s NO SHORTAGE of slimeballs in this industry who will get you all excited to grow your business, only for it to be a complete let down, waste of time, and waste of money.

You don’t want that for you and your business…and I don’t want that as a cold email software/service provider.

Nobody wins in that scenario.

Here’s the solution:

I have a finance background so everything I do I try to take a “realistic approach” to forecasting a desired outcome.

I like this because it’s grounded in reality.

I’m a “dreamer” at heart, but a logical thinker at the core.

Plus, forecasting an outcome serves as a roadmap for when I go do execute on ‘said thing’.

(I do this with everything, not just cold email).

For years I’ve used a handy dandy calculator for forecasting my cold email process.

To determine the volume for:

→ Email Sends
→ Replies
→ Positive Replies
→ Bookings
→ Meetings Held
→ Customers Closed

This helps me:

→ Understand what I'm up against
→ The required infrastructure
→ Expected outcome
→ Plan my attack

Now, I want to give you a free resource to help you do the same thing.

I recently took my Google Sheet calculator and built a quick web application for anyone to access.

You can access it here: https://www.leadengine.ai/cold-email-planner

Simply follow the fields on the screen and by the end it will spit out all the metrics that you need to see for a cold email conversion funnel.

Give it a try, tweak your outputs, and see what it possible with cold email.

Ready to see how LeadEngine works? 👇

Watch the training video: How "Quad Clutch" Training My Cold Email AI 8x'd Conversions In 9 Days While CUTTING Lead Costs