Kill This Habit, Save Your Inbox

Hey Patrick here.

You can be sitting on a gold-plated lead list,
writing cold emails with Hemingway-level beauty,
running deliverability tools until your inbox is squeaky-clean…
and still watch your reply rate limp along at 0.3 %.

That was me in 2014.
Twelve months into my Sculpture Hospitality franchise, my P&L looked like a horror film…

Red everywhere.

I hired reps, copywriters, bought “guru” templates, even tried that infamous 14-step personalization checklist.

Nothing worked.

Then a mentor whispered the one thing you must never do with cold email.

I tore the habit out of my workflow, hit send, and something wild happened:
First week, 2 meetings.
First month, 11.
Plus 2 new clients.

Eighteen months later I ranked Top 10 worldwide and stacked six growth awards in a row.

Today I want to walk you through the transformation without spoiling the secret itself, because I’ll unpack it live on July 16th.

1. Great Lists Still Face Plant

You finally scrape together a solid list, dial in the subject line, and hit “Send.”

Things look decent…but replies dribble in like a leaky faucet.

It isn’t deliverability (your domain is squeaky-clean) and it’s not copy (readers stick around).

Something earlier in the chain slips and the whole campaign tips over.

Problem: Prospects stay invisible, pipeline stays anemic, revenue stays on hold.

2. The Price Tag Nobody Tells You

While those emails sit idle, competitors slide into the inbox first.

Slowly you start to lose confidence that this “works”.

Then you stumble on another growth hack.

And start slipping into ‘old habits’.

Then you abandon the process all together.

Starting a new chain of events.

With a repeating cycle of try→fail→try→fail.

Consequence: never accomplishing your goals.

3. The Silent Toll on You (and the Team)

Every half baked restart chips away at morale.

Pipeline meetings turn into post-mortems.

Instead of celebrating wins, you swap blame proof “explanations.”

Soon even good ideas get questioned:
“Will this be another two week wonder?”

Result: creativity shrinks, risk appetite dries up, and the goal line starts to look like fiction.

4. Delete This One Habit, Save Your Cold Email

My friend, this 1 thing is stealing all of your opportunity.

If you can fix it, MASSIVE opportunity is knocking at your door.

And believe me, it’s VERY easy to change.

When you change it everything downstream…replies, positive replies, meetings, closed deals…all starts flowing the way you always hoped it would.

Ready to learn the secret?

I’m walking through it step-by-step live at the “How to Cold Email Like a Pro” workshop on Tuesday, July 16 at 2pm EST.

Bring any half-finished sequence, and in one lunch break you’ll leave with a send-ready, high-reply campaign (plus the plug-and-play scripts agencies bill $5k for).

➡️ Grab your free seat here before it fills up.

PS – Most people keep hunting “the perfect line.”

The pros hunt the one line that must die.

I’ll show you how to kill it live, then hand you the keys.

PPS: I’ll have a major announcement on the workshop I’d bet my last red cent that you won’t want to miss it live.