We are just a few weeks away from launching LeadEngine.ai!

And for months I’ve been thinking about the pricing strategy.

At first I wanted to go VERY high ticket and run a sales-led GTM motion, but this has its limitations and requires more ‘people’.

Then, I considered a ‘freemium’ model, but launching a new product with a free plan is challenging to filter through feedback and make rapid changes. It’s also unknown what to set the limits at to ensure free users get value, but also allow for growth.

So, after having a lot of sales calls I’ve decided on a volume-based subscription model with “credits” starting at just $99/mo. Affordable for everyone.

It became clear to me that migration or implementation could be a friction point, so allowing customers to grow into the software could be a strategic advantage instead of an “all or nothing” approach with a sales-led motion.

It was also clear that the other competitors in the space, no matter how unique the software is, are still playing an impact on pricing tolerance. This could be a positioning problem.

But, instead of trying to fight that right now we want to beat them on features and functionality in a starter plan, but allow growth into advanced plans with features they don’t have.

Now, before I get into the pricing plans below, allow me to explain a few important things first.

Credits: Our currency for platform usage will be used for email sends, AI usage, and advanced campaign automations.

Usage: A basic email send consumes 1 credit, but adding advanced campaign options for automations and AI will increase the credit consumption per email send. These are optional settings you choose during your campaign setup.

Rollover: Unused credits will rollover from period to period, so you always have the value you paid for.

Subscription Plans

The goal of the subscription model is to start with something that feels familiar, but has the room for you to grow into a more advanced tool as you experience bottlenecks in your journey to getting sustainable results with cold email.

Tier 1: Ignite Plan

The Ignite plan is an advanced cold email infrastructure with robust campaign writing tools to fuel success.

It’s comparable to Instantly, Smartlead, and even to the email features in my own product Upitcs.io.

Use Case:

You want to start cold email outreach, or migrate from an existing cold email tool, and experience less restrictions, more advanced email deliverability features, better campaign building tools for copywriting, and consolidate tools and processes.

Basically, this plan is a “better mouse trap” than the popular cold email tools on the market. A lot of the features you’re familiar with, but it’s a noticeable improvement over the existing products in the market.

Features:

• Unlimited Lead Storage

• Unlimited Email Accounts

• Unlimited Workspaces

• AI Campaign Builder

• Avatars, Personas, & Frameworks

• Rev AI Assistant

• Private Proxy IPs*

• Email Validations

• AI IntelliSpintax

• Email Warming

• Master Inbox

Pricing:

• 50,000 Credits: $99/mo

• 100,000 Credits: $149/mo

• 200,000 Credits: $249/mo

Tier 2: Copilot Plan

The Copilot plan allows you to start saving time and improve outreach efforts with smart AI features.

This is like having Instantly, Smartlead, and Upitcs.io on steroids.

Use Case:

You want to maximize time and efficacy with more relevant outreach to prospects with personalization and dynamic copywriting to help with email deliverability.

Additionally you might have experienced in the past that managing your Master Inbox, replying to leads, and keeping your lead lists updated with proper statuses and Lifecyle stages means your data is a mess.

Which leads to disorganization after launching campaigns and having a hard time building nurturing and follow up campaigns, leading to an over dependance on finding net new leads.

Features:

• Dynamic AI Copywriting

• AI Research & Personalization

• Rev Reply Copilot

• Rev Inbox Copilot

• Rev Lead List Copilot

• AI Quality Assurance

• Catch-all Email Scoring

• AI IntelliTracking

• Guest & Client Access

• Implementation Specialist

Pricing

• 500,000 Credits: $349/mo

• 750,000 Credits: $499/mo

• 1,000,000 Credits: $649/mo

Tier 3: Autopilot Plan

The Autopilot plan allows you to scale up outreach with AI & machine learning.

It’s like having an entire outbound team doing your dirty work, except automation, AI and machine learning is doing it in real-time 24/7.

And because of all the functionality it’s the plan that allows you to run cold email outreach like an ad platform, with minimal effort.

Or if you’re an Agency, to run your company with a private sequencer that solves a lot of client execution problems.

Use Case:

I’m not sure where to even start because this plan is not like any other software you’ve used. It’s the most advanced level of cold email outreach you can do without piecing together a bunch of tools and hiring a full time campaign manager and data scientist.

Maybe you’ve experienced low conversions from your email outreach in the past.

You’ve struggled to test multiple copywriting angles and produce winning campaigns.

Or maybe you’re tired of hunting down new leads and refilling your campaigns.

Or maybe you’ve used other cold email tools and experienced slow reply syncing and sending performance issues.

Just scratching the surface here. It’s very advanced, but it’s extremely easy to use. You mostly just need to toggle some option on in the campaign builder.

Features:

• V6 Dedicated Server

• Lookalike Lead Refill

• Machine Learning Conversions

• Machine Learning Copywriting

• Private Warming Network (soon)

• White-Label (soon)

• AI Lead Validation

• Rev Reply Autopilot

• Dedicated Support

• White-Glove Migration

Pricing

• 1,500,000 Credits: $899/mo

• 2,000,000 Credits: $1150/mo

• 2,500,000 Credits: $1375/mo

Summary

The LeadEngine plans are built for you to grow into over time as you want to build more and more advanced automations into your strategy to have more success with your campaigns or eliminate the need for human intervention to drive results.

Ready to put your campaigns on autopilot?

The days of slow, manual sequences are over. LeadEngine.ai’s Autopilot Sequencing puts your outreach on cruise control with built-in AI, real-time data, and automation that grows smarter every day.

Don’t let your business get stuck in the Stone Age. Upgrade to Autopilot Sequencing by LeadEngine.ai and experience a new era of cold outreach, one that’s intelligent, efficient, and (most importantly) profitable.