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- This inked a 30k Deal
This inked a 30k Deal
Use this easy process to sign more customers.
Hey, Patrick here.
There's one BIG mistake I see with cold email.
Founders think their “TAM” is smaller than it actually is.
They go into Apollo, pick a few filters, export 4,000 leads…
Then think:
“This is our total addressable market.”
Our client Darren thought the same thing.
But here’s the truth:
Your list isn’t the market. It’s just what Apollo shows you.
And Apollo, like most tools, filters hard—only giving you leads with verified emails attached.
Which means you’re leaving 40–60% of your market invisible.
Untouched. Unemailed. Unmonetized.
The Fix: Grab Everything First
Instead of relying on what Apollo (or any tool) gives you…
Export everything. Even the rows that say “no email found.”

Then run it through a smart waterfall (like EnrichEngine) that fills the gaps by finding more emails and verifying them in one pass.
Recently, we helped Darren, a client, do exactly that.
His list went from 3,817 usable contacts → 3,432 new verified emails
On top of the 7,601 emails he had.
A 45% increase in leads.
Why It Matters
More leads = more replies.
More replies = more meetings.
More meetings = more deals.
Darren signed a $30,000 deal with this process using EnrichEngine.
A well worth investment, right?
In a small business, every deal you close now is your lifeblood.
So…
Here’s how you can do what Darren did…
Grab EnrichEngine for just $99 for life
(or run it unlimited at $59/month)
And stop letting Apollo (and others) decide who you get to email.
Pair it with EmailEngine or your current sender—and now you’re operating with a full view of your market.
PS – If it seems like this price is “too good to be true” it’s because it is.
Prices are increasing very SOON.
(not a fake scarcity tactic, it’s true)
The $99 deal becomes $149, then $299 and monthly discounts go away.
PPS – If you’re already using Clay, this works too.
We’ll help you reduce waterfall costs by 60–80% and still get better coverage.
Disclaimers: 3rd party enrichments & AI writing costs are billed via a ‘metered balance’. Current promo pricing will increase soon. No extensions or exceptions. Unlimited plans are subject to fair use policies to prevent abuse and ensure stability for all users. By subscribing you agree to the terms & conditions.
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