We've got to get 'Back To The Primary', Doc!

Just like Marty had to time his DeLorean perfectly with the lightning strike to get back to 1985, your emails need the perfect setup to reach the Primary Inbox.

Sending cold emails from a polluted server is like trying to time-travel without a flux capacitor, you're not going anywhere important.

You can't predictably land in the primary inbox if you're emails are sent from polluted servers and IP addresses shared by unpredictable senders.

Just like Marty McFly couldn’t get Back to the Future, or even back to the present, without the Flux Capacitor and 88 mph, your emails can’t reach the inbox without the right sending infrastructure.

And if they can’t reach the inbox, you can’t get replies.

And if you can’t get replies, you can’t generate leads.

And if you can’t generate leads, you can’t book opportunities.

And if you can’t book opportunities, you can’t get new customers.

And if you can’t get new customers, you can’t grow.

"This is heavy, Doc!"

Why is this?

You're sharing your email reputation with everyone using those same servers and proxy IPs.

It’s like sharing your toothbrush with 100s or 1000s of strangers.

Disgusting, risky, and guaranteed to cause problems.

If someone else is sending sp*m, you’re guilty by association.

Want to fix email deliverability?

Here’s the ugly truth:

• It’s doesn’t matter how good your copy is.

• It’s doesn’t matter how good your subject line is.

• It’s doesn’t matter how good your lead list is.

It’s your sending reputation.

But there’s a solution. You need a clean, dedicated sending environment.

Let’s break it down.

1. The Hidden Danger of Shared Email Servers

Your emails hitting spam is like Biff stealing the Sports Almanac, your future (pipeline) is getting wrecked.

How?

Most email platforms dump your emails onto shared IP addresses, which means your sending reputation is tied to everyone else using that same system.

It’s not their fault, it’s just the business model, but over the years cold email has evolved.

Imagine renting a house with 100 random people, and one of them trashes the place, the landlord blames you too.

• If someone on your shared server sends spam, your emails get penalized.

• If their deliverability drops, your emails are less likely to reach the inbox.

You could write the perfect email… and it still won’t hit the inbox if you’re sending from a contaminated IP.

2. The Power of Email Reputation (And How It Works)

A bad sending reputation is your ‘alternate 1985’, a dystopian nightmare where your emails never reach your prospects.

Think of email deliverability like a credit score. The better your email reputation, the higher your chances of landing in the inbox.

Here’s what affects your email reputation:

1. Spam complaints: Spam complaints can tank your reputation, so the more the servers and IPs get marked as spam across shared infrastructure, the more it impacts your reputation.

2. Bounce/block Rates: The higher the spam complaints the higher the bounce rates and worse your reputation becomes.

3. Your sending IP & domain: Are you sending from a trusted server, or a polluted one? Hint: if you don’t own it, it’s a cesspool.

4. Engagement rates: Are people opening, reading, and replying? Or are they ignoring you?

When you send from a dedicated environment, you control every piece of your reputation, and that gets you back to the Primary Inbox where you belong.

3. The Fix: Set Up a Clean, Dedicated Sending Environment

Without a dedicated sending environment, your emails are like Doc Brown shouting ‘Great Scott!’, full of energy but completely ignored.

Want complete control over your email deliverability? Follow these steps to get off shared, polluted servers:

1. Dedicated Servers: Isolate your sending infrastructure from other senders on the software tool you’re using for sequencing. Hint: LeadEngine.ai has this, but the mainstream cold email tools do not.

2. Dedicated Proxy IPs: Mask your dedicated server IP with a proxy IPs to distribute some of your risk across more

It’s as simple as clicking a few buttons in LeadEngine:

Next, make sure you follow these steps:

1. Lookalike Domains: Stop sending from a generic domain (like Gmail, Outlook, etc.) and set up a custom domain.

2. Warm up your email: Slowly increase sending volume so email providers trust your domain. Sending 1,000+ emails from a cold domain gets you flagged instantly.

3. Authenticate with SPF, DKIM & DMARC: These are must-have email security protocols to prove you're a legitimate sender.

4. No tracking pixels: Stop using open and click tracking in your emails. This just puts your emails at risk of higher scrutiny and lower deliverability. Instead track “conversations” and “opportunities”.

5. No Images & Formatting: Adding formatting increases the file size of your emails, which opens up your emails to higher scrutiny

6. Dynamic Content: Use AI to write unique emails for every single lead, so Google/Microsoft don’t easily pick up on copy and paste templates.

Get Back to the Primary Inbox

Inbox placement is all about precision, just like hitting 88 mph at the exact moment lightning strikes the clock tower to generate 1.21 gigawatts.

And getting into the Primary Inbox isn’t a one-time fix, it’s an ongoing process.

If your emails are landing in spam, you’re losing deals before the conversation even starts.

1. Fix your sending environment.

2. Control your email reputation.

3. And take your emails back to the Primary Inbox where they belong.

Because the best sales pitch in the world means nothing if no one sees it.

Use a clean, dedicated sending environment.

And get "Back to the Primary".

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